Today's average wireless users spend a lot of time texting, talking and browsing the Internet, which usually means smartphones contain their personal information. But what happens to that data if your smartphone is lost or stolen? CTIA and participating wireless companies have taken several important steps to protecting customers and their information on smartphones. But consumers play a vital role in protecting their data and preventing smartphone theft. To help consumers, CTIA offers simple tips, provider-specific information and lists of apps available on its website.