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Huffington Post offers brands a helping hand with content
Custom Content SmartBrief | May 24, 2012
The Huffington Post is offering to help brands set up websites and maintain their content and distribution. The AOL unit's extensive experience with SEO is one draw, and it's already working with one major consumer brand on a lifestyle site, AOL Advertising's Janet Balis says. "The theme in the marketplace is brands are increasingly recognizing that they are in the business of producing content," Balis said. Advertising Age (tiered subscription model) (05/22)
Movie studios pair with Yahoo! for interactive promotion
Custom Content SmartBrief | May 17, 2012
How Cadbury became a Google+ success story
Custom Content SmartBrief | May 03, 2012
Brands, online hubs partner to create cutting-edge video content
Custom Content SmartBrief | May 03, 2012
Content should put customer needs first
Custom Content SmartBrief | May 03, 2012
Evian microsite celebrates "sense of wonder"
Custom Content SmartBrief | May 24, 2012
How Traditional Magazines are Borrowing a Page From Branded Content -- and Why it Matters
Custom Content SmartBrief | May 03, 2012
B2B marketers ponder fine points of content marketing
Custom Content SmartBrief | May 03, 2012
Adidas training game pairs users, athletes on Xbox, PlayStation
Custom Content SmartBrief | May 10, 2012
Kentucky Derby can set the pace for content marketing
Custom Content SmartBrief | May 10, 2012
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