SmartBrief > Advertising & Marketing > Custom Content SmartBrief > Related Stories

Marketers see growing value in content curation

Thought leadership and the value of sorting and selecting from a proliferation of content are cited as leading reasons by marketers for their interest in content curation. A Curata survey of more than 400 marketers found that they see content as a powerful way to engage with consumers, especially...

Share

This news summary appeared in Custom Content SmartBrief on 06/07/2012
Click here to view the full issue.


View the original article:
Forbes

Want to see more news summaries?
Sign up for Custom Content SmartBrief
Custom Content SmartBrief is a FREE, daily email newsletter that summarizes the day's top industry news from hundreds of sources. Each day, subscribers receive 8-10 headlines and news summaries like the one to the left
Sign up:
About SmartBrief
SmartBrief is the leading online publisher of targeted business news and information by industry. By combining technology and editorial expertise, SmartBrief filters thousands of sources daily to deliver the most relevant industry news in partnership with more than 180 trade associations, professional societies nonprofits and corporate entities