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How to market your app on social sites
Social media can be a good way to spread the word about an application that your company has produced, writes David Murdico of Supercool Creative. "The key to social media marketing your app is determining who you're trying to reach, what you want them to do for you, evaluating what's working or not working and adjusting your approach." It's a good idea to post videos that show off your app on YouTube and to reach out to influential bloggers, he advises.

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