Web entrepreneur lets popular interests drive content
Richard Rosenblatt said he quickly got bored practicing law, so he began looking for business opportunities -- first in advertising, then online. His current company, Demand Media, attracted 52 million visitors to its Web sites last month; according to estimates, it will bring in an estimated $200 million in revenue in 2009. The secret: Use search-engine technology to discover what people are curious about, then create low-cost content around those subjects.
USA TODAY | 10/25
This story published in SmartBrief on Entrepreneurs on 11/02/2009
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