Recognizing the limits of social-media marketing
Social-media marketing is sometimes presented as a sort of small-business panacea, but it does have its limitations, according to marketing strategist B.L. Ochman. Among the 10 things you can't do with social media: lock down sales, instantly fix a bad reputation or write your marketing budget down to zero, she writes.
Advertising Age | 11/02
This story published in SmartBrief on Entrepreneurs on 11/03/2009
More from SmartBrief:
Poll analysis
Wednesday, July 29, 2009
Don't let the buzz deafen you
Wednesday, August 5, 2009
Instead of competing, find an empty niche
Monday, September 28, 2009
Get stories like these delivered daily for FREE:
|
SmartBrief on Entrepreneurs
Designed specifically for leaders of new ventures, SmartBrief on Entrepreneurs is a FREE daily e-mail newsletter. It delivers the latest news and information entrepreneurs need in their quest to turn good ideas into great business. Learn more |
|