Baker finds sweet success in Harlem
When Tonnie Rozier decided to open a cupcake shop in 2006, he rented a tiny space in Greenwich Village, near the New York University students who were his target market. Seeking to expand this year, Rozier opened a spacious new shop in his native Harlem. "Who's going to buy a cupcake for $2.25 in Harlem?" he says he initially wondered. But with lines out the door and sales up 200%, Rozier is proving that everyone loves a small indulgence.
Inc.com | 11/02
This story published in SmartBrief on Entrepreneurs on 11/03/2009
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