7 deadly sins of advertising
About nine out of 10 respondents in a recent poll said their attention was rarely -- if ever -- engaged by the ads they see each day. Advertising executive Steve McKee writes that ads fail for seven reasons, including being dull, obnoxious or safe. Ad problem No. 6 may be especially relevant to hands-on entrepreneurs: Ads that appeal to business owners instead of customers.
Bloomberg BusinessWeek | 09/11
This story published in SmartBrief on Entrepreneurs on 09/15/2009
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