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Small businesses shift spending to mobile
Spending by small businesses on mobile and social media and other Web properties jumped to an average of $1,190 over the past 12 months, an increase from $876 less than a year earlier -- even though total ad spending was flat, according to BIA/Kelsey. Focusing on mobile, 14.7% of smaller businesses said they had a mobile website, and 22% said they planned to add one soon.
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