A&P is using a geographic-information system from Esri to gather data about community demographics and shopping trends. "Partnering with Esri allows us to enhance our real estate strategy in the neighborhoods that we currently serve by enabling us to meet the specific needs of our customers," A&P Chief Information Officer Nrup Krishnamurthy said. "In addition, this technology will serve as an essential business tool to help us make well-informed decisions about where and how we go to market in the future."