Triscuit ad pokes fun at previous campaigns

Crispin Porter + Bogusky created an ad campaign for Kraft Foods' Triscuit that apologizes to "angry satisfied" customers for suggesting toppings over the years and neglecting to mention that the cracker can be eaten without toppings. The "Topper Tantrums" campaign includes television commercials ...

This news summary appeared in FMI dailyLead® on 08/17/2012
Click here to view the full issue.

View the original article:
MediaPost Communications

Want to see more news summaries?
Sign up for FMI dailyLead®
FMI dailyLead® is a FREE, daily email newsletter that summarizes the day's top industry news from hundreds of sources. Each day, subscribers receive 8-10 headlines and news summaries like the one to the left

About SmartBrief
SmartBrief is the leading online publisher of targeted business news and information by industry. By combining technology and editorial expertise, SmartBrief filters thousands of sources daily to deliver the most relevant industry news in partnership with more than 180 trade associations, professional societies nonprofits and corporate entities