BofA launches ad campaign with simple message
Bank of America on Monday launched an advertising campaign, one that is intended to rebuild trust in the bank by using simple, clear language. The $40 million campaign is based on the idea that consumers want information they can put to immediate use. According to Bank of America Senior Vice President Jim Buchanan, consumers don't want "the big national stories around TARP," but rather would like to understand how Bank of America's products and services can help them through these difficult times.
Brandweek | 10/26
This story published in The Financial Services Roundtable SmartBrief on 10/30/2009
Citigroup to work with independent financial advisers:
Tuesday, October 6, 2009
Webster Bank teams up with "Walk Against Hunger" to help Connecticut Food Bank
Thursday, July 9, 2009
CS09 Company of the Week: Webster Financial
Tuesday, November 3, 2009
|
The Financial Services Roundtable SmartBrief
The Financial Services Roundtable SmartBrief is a FREE, daily e-mail newsletter for executives in the financial services industry. It provides the latest news and information you need to stay informed about important issues impacting your business. Sign up today to receive The Financial Services Roundtable SmartBrief. Learn more |
|