Most Clicked GMA SmartBrief Stories
1. Michelle Obama to food makers: "We don't have a moment to waste"
GMA SmartBrief | Mar 17, 2010
During Tuesday's address at a Grocery Manufacturers Association event, first lady Michelle Obama praised food manufacturers for reducing calories and salt in food, but urged them to "step it up." She said: "I'm here today to urge all of you to move faster and to go farther because the truth is we don't have a moment to waste." The Grocery Manufacturers Association and the American Beverage Association have pledged their support in Obama's initiative on child obesity. Washington Post, The (03/16) Reuters (03/16)
2. Green products to be focus of P&G push
GMA SmartBrief | Mar 16, 2010
Procter & Gamble, by the end of the year, plans to reach 50 million U.S. households with its multiplatform "Future Friendly" effort touting the green-friendly versions of Tide, Pampers and other products. Melanie Healey, P&G president for North America, said in a statement that consumers "want to purchase the brands they already know and trust and understand how using these products ... can help them lower their impact on the environment." Cincinnati Enquirer, The (03/15) San Francisco Chronicle (03/15)
3. Celestial Seasonings debuts Kombucha drinks
GMA SmartBrief | Mar 15, 2010
Hain Celestial Group brand Celestial Seasonings has introduced a line of Kombucha tea drinks, which are said to offer health benefits. The five flavors in the line are Meyer Lemon Ginger, Superfruit, Berry Guava, Pomelo Citrus and Tropical Blend. MediaPost Communications (03/12)
4. Kraft vows sodium cuts
GMA SmartBrief | Mar 18, 2010
Kraft Foods promised to cut sodium in its North American products by about 10% within two years. The company said the move will eliminate some 10 million pounds of salt. Washington Post, The (03/17) Reuters (03/17)
5. Campbell Soup recognized as a top corporate citizen
GMA SmartBrief | Mar 15, 2010
Campbell Soup came in at No. 12 in the annual Corporate Responsibility magazine list of 100 Best Corporate Citizens. The list is created using a point system that weighs company contributions in the environment, climate change, human rights, employee relations, governance, philanthropy and financial performance. Courier-Post (Camden-Cherry Hill, N.J.) (03/12)
6. USDA: America's changing eating habits
GMA SmartBrief | Mar 16, 2010
Americans are eating less beef and drinking less milk, making up the difference with more chicken, cheese and soda, according to a USDA report dubbed "Your Food Environment Atlas." The report drills down to the county level to detail trends and changes in U.S. eating patterns. Chicago Tribune (03/11)
7. Kotex pokes fun at typical tampon ads
GMA SmartBrief | Mar 16, 2010
A new commercial from WPP Group's JWT, New York, for U by Kotex makes fun of the typical ads for Kotex and other feminine-hygiene products that include footage of women running along the beach or dancing joyfully during their periods. The campaign, which is aimed at girls and women ages 14 to 21, poses the question "Why are tampon ads so ridiculous?" and uses the tagline "Break the cycle." New York Times (free registration), The (03/15)
8. Kraft's Triscuit partners with community farms
GMA SmartBrief | Mar 12, 2010
Triscuit has teamed with Urban Farming to begin 50 farms in communities nationwide, starting with one in Los Angeles that opened Thursday and will be maintained by volunteers. The Kraft Foods brand also is giving away basil and dill seeds and launching a Web site that features gardening advice, including tips on what to plant and when, based on ZIP code. MediaPost Communications (03/11)
9. Dannon CEO: We aim to double consumption in 4 years
GMA SmartBrief | Mar 17, 2010
Gustavo Valle, CEO of Dannon, the U.S. yogurt business owned by Danone, predicts "double-digit growth on a long-term basis" and expects to double per-capita yogurt consumption within four years. He said the company's yogurt brands, including Activia, are growing 15% in 2010. Reuters (03/16)
10. MillerCoors testing beer based on a 1919 recipe
GMA SmartBrief | Mar 18, 2010
As one of several moves aimed at reviving sluggish U.S. sales, MillerCoors plans to test a beer called Batch 19 in several markets. It is based on a 1919 recipe discovered in the Coors Brewing Co. archives, and is intended for consumers seeking "a true, authentic, original beer," said a company executive. Wall Street Journal, The (03/18)
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