Most Clicked GMA SmartBrief Stories
1. Kmiec to lead Campbell digital, social media
GMA SmartBrief | May 24, 2012
Adam Kmiec, most recently director of social media at Walgreens, is joining Campbell Soup as chief of digital marketing and social media. "A major focus of our growth strategy is to strengthen our brand and product equities by connecting with new consumers in new ways," said Andrew Brennan, vice president for global strategy, advertising and design. "Adam will play an important role in this effort.” Progressive Grocer (05/23)
2. Kraft and Weber offer tips for summer grilling
GMA SmartBrief | May 25, 2012
Kraft Singles and Weber-Stephen Products partnered to offer advice on how best to clean a grill, noting that the type of cheese and when it is applied to a burger can mark the difference between an easy and a difficult cleanup. Cheese should be applied right before a burger is removed from the grill, experts from both companies said. Progressive Grocer (05/23)
3. Unilever tool makes restaurant meals more nutritious, appealing
GMA SmartBrief | May 29, 2012
Unilever Food Solutions is launching a Seductive Nutrition tool aimed at helping restaurant operators make small changes to make meals more healthful and make menu descriptions more enticing. "'Seductive Nutrition' is about balancing the health and appeal of your menus," said Steve Jilleba, corporate executive chef for Unilever Food Solutions. "For example, by using ingredients like leaner cuts of meat and more aromatic spices to flavor instead of lots of salt, chefs can make dishes that are appealing and taste delicious while being a little bit healthier." QSRMagazine.com (05/25)
4. P&G adds safety feature to Tide Pods
GMA SmartBrief | May 29, 2012
San Francisco Chronicle (05/26)
5. Hispanic buyers are key, says Nielsen executive
GMA SmartBrief | May 23, 2012
The growing Hispanic market can determine the success or failure of new food and drinks, said Sabrina Crow, senior vice president at Nielsen. "It's imperative to target the Hispanic buy now," she said during the State of the Hispanic Consumer webinar. Supermarket News (05/22)
6. Kraft shareholders OK Mondelez name
GMA SmartBrief | May 24, 2012
Shareholders of Kraft Foods approved the name Mondelez International for the company's snack-food spinoff. The name is "not intended to be a consumer brand," said Kraft spokesman Michael Mitchell, noting that it will appear in small print on packages, while brand names such as Oreo and Tang will have more prominence. New York Times (tiered subscription model), The (05/23)
7. Kangaroo pita chips jump over to ConAgra
GMA SmartBrief | May 23, 2012
ConAgra has purchased the private-label pita chips business of Kangaroo Brands. "Pita chips are a high-growth category and a natural fit with ConAgra Foods' private label snacks business," ConAgra CEO Gary Rodkin said of the purchase, which includes a manufacturing facility in Milwaukee. BakeryAndSnacks.com (France) (05/22) Consumer Goods Technology News (05/22)
8. P&G shakes up public relations structure
GMA SmartBrief | May 24, 2012
Procter & Gamble is changing the structure of its public relations department, known as external relations, shrinking it from about 1,200 workers to about 800, with most reporting to Marc Pritchard, the company's global brand-building officer. The reorganization comes as Global External Relations Officer Christopher Hassall prepares to retire June 30, and aligns with the company's goal of trimming costs by $10 billion in five years. Advertising Age (tiered subscription model) (05/23)
9. P&G awarded top spot on Effie Effectiveness Index
GMA SmartBrief | May 25, 2012
Procter & Gamble tops the list of the year's most effective advertisers, according to the 2012 North American Effie Effectiveness Index. The company came out on top after brands such as Swiffer, Tampax and Always saw victory in the Shopper Marketing category. Forbes (05/24)
10. Why some credit Ben & Jerry's for the evolution of Unilever
GMA SmartBrief | May 25, 2012
Since Unilever acquired Ben & Jerry's in 2000, it has supported the ice cream company's mission of social responsibility, while moving in that direction itself. "I think Ben & Jerry's was a tipping point for Unilever -- they learned a lot from the culture and learned that it made business sense," said consultant Paula Widdowson, who noted Unilever's participation in a larger shift toward sustainability and corporate responsibility. BBC (05/23)
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