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Companies go high-tech to study what consumers want

Companies including Kroger and Procter & Gamble are gathering data and using other technology to analyze and respond to consumer buying habits. P&G, for example, is working with a firm that tracks eye movements to test packaging before it is launched, while Kroger sends promotions and discounts to consumers based on their previous purchases.

Cincinnati Enquirer, The | 07/03

This story published in GMA SmartBrief on 07/06/2010

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