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Kraft boots up social media on 2 brands

Kraft Foods is increasing social-media efforts on its Oreo and Wheat Thins brands, giving its Oreo Facebook page a global look and launching a Twitter-based campaign for Wheat Thins. The Wheat Thins campaign, developed by Escape Pod, includes a YouTube channel that shows brand fans receiving treats.

New York Times (free registration), The | 06/30

This story published in GMA SmartBrief on 07/01/2010

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