Kraft Foods shifts focus to fewer, bigger launches

After spinning off its global snacks business, Kraft Foods is seeking to regain its innovation mojo. The company is focusing on creating a can-do culture that produces fewer products and puts more resources into "big bets", such as Cool Whip frosting and a Kool-Aid version of MiO due out this yea...

This news summary appeared in GMA SmartBrief on 02/20/2013
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