Kraft: Shoppers are more resourceful, optimistic
The majority of consumers have permanently changed their behavior and are more confident, resourceful and optimistic than they have been, found a study by Kraft Foods, presented at GMA's MSM Conference. In response, Kraft is offering fun, inexpensive ways to create "meal solutions."
Supermarket News | 11/02
This story published in GMA SmartBrief on 11/03/2009
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