The milk mustache gets wired
The 15-year-old Got Milk? campaign is adding interactive elements to its traditional print effort. An ad with video of Albert Pujols of the St. Louis Cardinals is appearing in the iPad edition of Sports Illustrated, and another with video of TV star Lauren Conrad can be accessed by text messaging.
MediaPost Communications | 07/06
This story published in GMA SmartBrief on 07/07/2010
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