Coca-Cola takes on Mountain Dew in Vault campaign
Coca-Cola is giving away samples of its Vault brand to consumers who buy rival PepsiCo's Mountain Dew. The campaign, called "Don't Dew It," promotes a citrus beverage that has gained virtually no traction after three years on the market.
Advertising Age (tiered subscription model) | 03/09
This story published in GMA SmartBrief on 03/09/2009
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