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Americans turn to online info for health inquiries, survey finds
SmartBrief for Health Care Marketers | May 29, 2012
A survey of 1,000 consumers age 18 and older, conducted by Wolters Kluwer Health, revealed that Americans trust online health data, with nearly a third "always" or "frequently" using the Internet as a medical information source. The survey also found that 63% of respondents seeking Web-based health information believe they have never misdiagnosed themselves with their use of such data. Healthcare Informatics online (05/22)
Hospital campaign woos couples with "date night" cancer screenings
SmartBrief for Health Care Marketers | May 01, 2012
How to reach U.S. Hispanic population? Target young women
SmartBrief for Health Care Marketers | May 22, 2012
Top marketers plan to alter the way they pay agencies
SmartBrief for Health Care Marketers | May 15, 2012
Why docs shouldn't avoid social media
SmartBrief for Health Care Marketers | May 08, 2012
High-tech marketing displayed at digital health conference
SmartBrief for Health Care Marketers | May 08, 2012
Survey: Patients have high expectations for social media
SmartBrief for Health Care Marketers | May 01, 2012
Physicians turn to telemedicine to expand practices
SmartBrief for Health Care Marketers | May 01, 2012
Why social marketers should stop trying to make sales
SmartBrief for Health Care Marketers | May 01, 2012
Change on the horizon: Rx-to-OTC proposal, PCORI
SmartBrief for Health Care Marketers | May 15, 2012
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