Most Clicked SmartBrief for Health Care Marketers Stories

1. Publicis shakeup includes merging Razorfish, Rosetta

SmartBrief for Health Care Marketers | Sep 23, 2014

Publicis Groupe, as part of a companywide reorganization that includes the exit of Chief Operating Officer Jean-Yves Naouri, is merging digital shops Razorfish and Rosetta. The resulting combined digital agency will be led by Tom Adamski. Wall Street Journal (tiered subscription model), The (09/16) MediaPost Communications (09/16)

2. Some doors close for drug reps, but windows of opportunity open

SmartBrief for Health Care Marketers | Oct 07, 2014

More physicians, including those associated with large health systems, cannot or will not see pharma reps, according to a Capgemini Consulting survey. Drugmakers that work with administrators and health care providers at all levels and offer educational support will position themselves as partners instead of being seen as offering single-condition solutions, says Quantia Executive Vice President Dan Malloy. Medical Marketing & Media (10/01)

3. Digital is only part of a balanced marketing mix

SmartBrief for Health Care Marketers | Oct 14, 2014

Digital technologies hold great promise in health care marketing but have not replaced conventional content channels, writes Mark Perlotto, founder and president of Excitant Healthcare Advertising. "To be successful as marketers, we need to remember two things: 1) that our messages belong where our audience is today -- not where they may be in the future and 2) because our target audiences are not homogeneous, applying a balanced marketing mix is crucial," Perlotto writes. (10/08)

4. Facebook reportedly plans patient support communities

SmartBrief for Health Care Marketers | Oct 07, 2014

Facebook is planning to launch online patient communities and intends to develop new health-related applications, insiders say. Executives have reportedly met with health industry experts and the company is said to be creating a research and development unit. Privacy would be a concern, but a policy that required users' real names to be used was recently eased by the social media giant. Reuters (10/03)

5. Brown steps down at ICC Lowe to lead GuideMark

SmartBrief for Health Care Marketers | Oct 07, 2014

ICC Lowe General Manager Matt Brown is leaving the agency to take the position of CEO at GuideMark Health. Under the GuideMark umbrella are organizations including Convergent, MDP and QD Healthcare Group. Medical Marketing & Media (09/03)

6. Report: Docs find mHealth tools beneficial

SmartBrief for Health Care Marketers | Sep 23, 2014

A Deloitte report showed that 75% of doctors surveyed use mobile health technologies to view clinical data at the point of care, while 72% use them to research health conditions, diseases, interventions and prescriptions. In addition, 63% of doctors use mHealth technologies to engage in continued medical education. (09/18)

7. Survey: 55% of U.S. consumers don't want brand "friends"

SmartBrief for Health Care Marketers | Sep 23, 2014

Forty percent of all Internet users and 55% of Americans don't want to friend a brand online, according to a report by WPP's Geometry Global. Respondents were more willing to engage with brands if they're provided with benefits, such as coupons or help making product choices. Wall Street Journal (tiered subscription model), The (09/18)

8. Mayo Clinic tops list of social media-friendly hospitals in the U.S.

SmartBrief for Health Care Marketers | Oct 07, 2014

Mayo Clinic ranked first among 100 hospitals and health systems when it comes to using social networking sites Facebook and Twitter to communicate, according to a list from Cleveland Clinic, Baylor Regional Medical Center and Dana-Farber Cancer Institute followed Mayo in the rankings. (09/30)

9. Wal-Mart dives into health insurance

SmartBrief for Health Care Marketers | Oct 07, 2014

Insurance agents at Wal-Mart stores will offer customers in-store assistance with finding and enrolling in health insurance plans. The program will be offered at 2,700 stores and run from Oct. 10 through Dec. 7. The service is part of the retail giant's push to become a "one-stop shop" for health care. Washington Post (tiered subscription model), The (10/06)

10. The case for marketing services and solutions instead of prescription drugs

SmartBrief for Health Care Marketers | Sep 23, 2014

Hale Advisors Principal Zoe Dunn envisions drugmakers adopting a company model that splits them into two parts with separate functions. Digital pharmaceutical health companies would focus on engaging patients, providers and payers and addressing population health issues in collaboration with payers and providers, while manufacturing companies would invest in clinical research and population health data and focus on patient compliance and adherence, as well as sales, Dunn writes. Medical Marketing & Media (09/19)

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