WPP is investing heavily in Latin American countries such as Argentina, Brazil, Chile and Mexico, confident that "this is Latin America's time," according to chief executive Martin Sorrell. The holding company recently gained a 20% stake in the Argentina-based information technology services company Globant. Advertising in Latin America is expected to outpace a projected global growth rate of 4.11% by increasing 10% this year, according to ZenithOptimedia.