Although last week's election results offer stability in terms of healthcare agency leadership and Congress, there are mounting challenges that healthcare marketers need to pay close attention to, according to Coalition for Healthcare Communication Executive Director John Kamp. Among those challenges are the resolution of the "fiscal cliff" -- which could lead to government layoffs in healthcare agencies and revive interest in changing the deductibility of marketing expenses -- and new legislative proposals to limit marketing use of data collected online. Notably, the size of the federal deficit will drive many decisions going forward, he predicted. "The search for ways to save government dollars, especially healthcare expenses, will pervade virtually all policy decisions in the weeks and months to come," Kamp said. Read more.