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Facebook's sputtering IPO puts engagement value on the spot
IAB SmartBrief | May 23, 2012
What can marketers learn from Facebook's botched initial public offering? Among other items to ponder, the value of social engagement, writes Jonathan Salem Baskin. It's not clear how advertising, if at all, can be used to exploit a social network which has the sole function of connecting people, he writes. Engagement as something inherently valuable is a now conventional wisdom that needs to be challenged by marketers who may well see Facebook triumph by selling its users' data, but reap no return on engagement themselves. Advertising Age (tiered subscription model) (05/22)
Mobile social users interact with brands more than they admit
IAB SmartBrief | May 24, 2012
Net-connected TV devices enjoy growth in ad support
IAB SmartBrief | May 25, 2012
Regulation could hamper ad models, prompt law suits, publishers say
IAB SmartBrief | May 29, 2012
Facebook's ad challenges on display
IAB SmartBrief | May 29, 2012
Shopify infographic proves Pinterest pre-eminence
IAB SmartBrief | May 25, 2012
A 4-step guide for brands evaluating startups
IAB SmartBrief | May 23, 2012
Google tests a display-ad re-targeting variation
IAB SmartBrief | May 23, 2012
Adobe offers ad insertion across platforms
IAB SmartBrief | May 23, 2012
National brands look to local for higher ROI
IAB SmartBrief | May 24, 2012
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IAB Networks & Exchanges Marketplace is now IAB Advertising Technology Marketplace
IAB SmartBrief | May 29, 2012
IAB MIXX Awards -- Final Entry Deadline: Friday, June 15
IAB SmartBrief | May 29, 2012
IAB Innovation Days @ Internet Week Highlights
IAB SmartBrief | May 18, 2012
Follow Breaking News and Industry Insights: IAB Innovation Days
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IAB Innovation Days @ Internet Week: Screens(n)
IAB SmartBrief | May 14, 2012
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