SmartBrief > Advertising > IAB SmartBrief > Most Clicked Stories

Most Clicked IAB SmartBrief Stories


1. Facebook knows you all too well ... or does it?

IAB SmartBrief | Sep 03, 2008

When writer Rachel Beckman found ads on her Facebook page urging her to lose weight, she didn't get angry, she got an assignment exploring the social network's ad-targeting practices. "Facebook's data miners know much more about us because we tell them a whole lot more," Beckman writes. Washington Post, The (09/03)


2. Google now wants to be BFF with agencies

IAB SmartBrief | Sep 02, 2008

Google, somewhat belatedly, is coming to the ad agency table, by regularly calling on shops to pitch search and display ad opportunities, as well as placements on YouTube. This attempt to woo shops reflects that Google is "definitely a must-buy in search, but in other things it's not a must-buy," according to Jeff Ratner, managing partner and digital director at MindShare North America. "As they start moving more into ad networks and other mediums, they need the agency to help make it a reality." International Herald Tribune (09/01)


3. Digital ROI now greater than TV for Kellogg's Special K

IAB SmartBrief | Sep 05, 2008

Kellogg Company has seen a shift in ROI for its Special K brand over the last 18 months, with the return on its online spending exceeding that of its broadcast TV spots during that time span, according to this article. The marketer said it spent more than $1 billion on ads last year, and in 2008 has allocated an extra $300 million for promotions. Advertising Age (09/04)


4. Closing the "value gap" in online video

IAB SmartBrief | Sep 03, 2008

In just a few years of existence, online video has built a bigger audience than cable TV, according to David Carson, co-CEO and co-founder of Heavy. However, advertisers have yet to fully exploit the popularity of the medium because of a lack of understanding of what people are actually watching online, he notes. Advertising Age (09/02)


5. Carat staffers get preview of reorg via e-mail error

IAB SmartBrief | Sep 04, 2008

An e-mail containing documents detailing an upcoming restructuring that includes employee layoffs was inadvertently sent to the entire staff of media agency Carat, rather than to the list of senior managers for whom it was intended. The documents don't specify how many employees will be laid off in the "right-sizing," but they do include suggestions on how to communicate with departing staffers. Wall Street Journal, The (subscription required) (09/04) Advertising Age (09/03)


6. Google's analytics evangelist on his new role

IAB SmartBrief | Sep 03, 2008

Avinash Kaushik, author of the book "Web Analytics: An Hour a Day," discusses his new full-time role at Google, how the online giant is faring with its in-house analytics and how the future looks for Web analysis. ClickZ (09/03)


7. Google's Chrome part of move toward cloud computing

IAB SmartBrief | Sep 03, 2008

Google's new Web browser, Chrome, is part of the online giant's effort to transform computing from being based on the desktop to the Web, or the "cloud," according to this article. "Google really believes the future of the Web is running applications on the Web," said Danny Sullivan, head of Calafia Consulting, a Web consulting firm. "They want to be leading the charge." BusinessWeek (09/03)


8. Google fires "Chrome" salvo into browser wars

IAB SmartBrief | Sep 02, 2008

Google was slated today to launch a long-rumored browser that it says will handle complex Internet programs more quickly. Dubbed "Chrome," the browser's launch comes on the heels of rival Microsoft's unveiling of its Internet Explorer 8 browser. Yahoo! (09/01) TIME (09/02)


9. Data show mobile Web impressions up nearly 30% in Q2

IAB SmartBrief | Sep 04, 2008

The overall number of mobile Web impressions jumped 29.4% in the second quarter, compared to the same period in 2007, according to research from Crisp's Wireless Publisher Network. At the same time, users are relying less on mobile carriers' prepackaged portals, or "decks," with research showing 45.7% of mobile traffic in the second quarter resulted from "decks," vs. 53.4% in the first quarter of this year. Mediaweek (09/03)


10. What to look for in a search agency

IAB SmartBrief | Sep 04, 2008

When shopping for a search agency, look for transparency in both access to keyword performance and in billing, says Noah Elkin, VP of corporate strategy at digital agency Steak. Find a shop that doesn't rely 100% on Google, and one that is willing to take the time to understand a client's business plan. iMedia (09/04)




Sign up for IAB SmartBrief



Designed specifically for advertising, marketing and media executives, IAB SmartBrief is a FREE daily e-mail newsletter. It provides the latest need-to-know news and industry information that maximizes your time, giving you an edge over your competition. Learn more

Latest Blog Postsview more


Family Tree Wars Continue: MyHeritage Raises Big Round, Shows Impressive Growth
TechCrunch


ContestMachine: A Product Giveaway Widget For Bloggers
TechCrunch


The Big Conference Launch: How to Stand Out from the Crowd
TechCrunch


The Push To Cure Spinal Muscular Atrophy
TechCrunch

Job Listingsview more


Companies in the news