Most Clicked Stories for IAB SmartBrief

Most Clicked IAB SmartBrief Stories

1. Research shows where users engage online

IAB SmartBrief | Nov 18, 2009

While ads placed alongside online video perform well by certain measures, a new study from Eyeblaster notes that such ads attract less engagement in social networks and gaming sites than they do in e-mails or content-based sites. Mediaweek (11/18)

2. Digital data will drive 2010 ad market

IAB SmartBrief | Nov 19, 2009

Interactive-media strategist Tessa Wegert offers her take on the trends that will drive digital media in 2010. She says to expect more in-depth consumer data and targeting opportunities, more ads embedded in mobile apps and greater standardization in online media buying. ClickZ (11/19)

3. TV looks to get social

IAB SmartBrief | Nov 16, 2009

Television broadcasters and marketers are looking more than ever to create "social TV" -- an audience experience that extends across Twitter, Facebook, MySpace and mobile platforms, and offers similarly extended sponsorship opportunities. Networks are still experimenting with different ideas, like online-only giveaways, Twitter tickers and downloadable chat and video tools to see what fans will go for -- and what they'll be able to monetize. Advertising Age (11/16)

4. IAB's revised ad standards tap creative input

IAB SmartBrief | Nov 17, 2009

Creative agencies for the first time joined media agencies and publishers in contributing to the IAB's new online ad standards guidelines. The IAB anticipates the guidelines will improve creative output and branding opportunities. The next step in the process, says IAB President and CEO Randall Rothenberg, will be an effort "to drive towards adoption of revised standards that we believe will spur increased investment in interactive advertising." MediaPost Communications (11/16)

5. For mobile marketers, a demographic divide

IAB SmartBrief | Nov 13, 2009

Consumer engagement with mobile marketing is growing, albeit more quickly among some demographics than others, per a new study by BIGresearch: The audience skews male (58%) and young (averaging 39.2 years old). According to the study, more consumers versus last year are saying they dislike mobile marketing or that they find such ads to be "an invasion of privacy." Adweek (11/12)

6. Study: Online ads targeting audiences

IAB SmartBrief | Nov 19, 2009

Thanks to better targeting, optimization and performance ads, online advertisers are shifting to buying audiences, not media, according to Rubicon's Q3 Online Advertising Market Report. "The race to deliver exact and precise audiences to advertisers -- as opposed to traditional online targeting tactics, which substituted content and context as proxies for audience -- is on," the report notes. MediaPost Communications (11/18)

7. Mobile ads gain momentum, but heyday still coming

IAB SmartBrief | Nov 16, 2009

This year, $416 million is expected to be spent on mobile advertising in the U.S., per eMarketer, which equals about two weeks worth of spending on search marketing. Adweek's Brian Morrissey examines what's needed to take mobile to the next level. Adweek (11/16)

8. Survey: Most agencies failing to leverage social media

IAB SmartBrief | Nov 16, 2009

While the majority of ad agencies have signed up for social-media sites like LinkedIn, Facebook and Twitter, few are actually using these tools with any frequency to prospect for clients or to market their brands, a survey from RSW/US and Second Wind reports. Adweek (11/16)

9. Rumors of conflict swirl around Hulu

IAB SmartBrief | Nov 16, 2009

There reportedly is some discord at Hulu among the network's broadcast partners ABC, NBC and Fox about how the joint venture -- and its ad sales -- should be run. Separately, it's unclear how Comcast's potential majority stake purchase of NBC Universal could complicate the content partnership. Adweek (11/16)

10. After months of anticipation, Google Chrome OS to arrive

IAB SmartBrief | Nov 13, 2009

Google Chrome, the Web giant's first desktop operating system, will be available for download within a week according to a report by TechCrunch. First announced in July, TechCrunch says it expects the open-source Chrome to be initially "endorsed" for a handful of devices, although Google reps have said they have been partnering with firms including Adobe, Acer, ASUS, Hewlett-Packard, Lenovo, Texas Instruments and Toshiba for the system. TechCrunch (11/13)

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