Most Clicked IAB SmartBrief Stories
1. Geo-targeting apps may find themselves in 2012
IAB SmartBrief | Feb 14, 2012
The use of geo-targeting techniques made possible by GPS-enabled smartphones is changing how advertisers relate to consumer behavior. New applications used by JetBlue go beyond Foursquare location-based check-ins to geo-fencing, wherein arriving at a location's threshold triggers an automated response, and The Weather Channel is experimenting with location-informed ads that predict intent or behavior. Adweek (02/13)
2. Study finds news organizations are still lagging in digital ads
IAB SmartBrief | Feb 13, 2012
Despite a long history of trying, legacy news organizations are still failing to gain much online business from major advertisers that buy time and space on TV and cable and in print publications, according to a study by the Pew Research Center's Project for Excellence in Journalism. One problem with news websites is their heavy reliance on static banner ads, rather than rich-media, interactive and highly targeted ads that marketers increasingly prefer. Broadcasting & Cable (02/13)
3. Facebook woos investors in social media startups
IAB SmartBrief | Feb 09, 2012
Facebook is cozying up to social media startup investors with a new program called fbStart. Seedcamp, TechStars and Y Combinator are among those allowed an inside look at Facebook's plans with hope that the developers will use Facebook as a platform. Wall Street Journal, The (02/09)
4. Millennials embrace streaming TV via game systems
IAB SmartBrief | Feb 10, 2012
Streaming TV over a video-game platform has risen from 3% in 2009 and 6% in 2010 to 9% in 2011, per a Deloitte and Harrison Group study. The practice is particularly popular among trailing and leading millennials (spanning 14 to 28 years old), 18% of whom said they'd watched their favorite TV shows over an Xbox or PlayStation, for example. eMarketer (02/09)
5. Forrester cites the "big 4" of e-commerce
IAB SmartBrief | Feb 08, 2012
Amazon, Google, Facebook and Apple combine to influence online retail at different points, per a Forrester report. Almost half of online shoppers admit to their buys being influenced by social media such as Facebook and begin researching that purchase at Amazon or with a search engine, predominantly Google. Nearly half of all iPad owners buy physical products online using their Apple device. MediaPost Communications (02/07)
6. Nielsen: "Cord-swappers" are a small but fast-growing segment
IAB SmartBrief | Feb 10, 2012
Americans who have canceled their cable and satellite connections for an Internet portal alone grew 22.8% in 2011 to 5% of TV households, according to Nielsen. Those homes stream more than twice as much TV over the Internet as the TV homes. MediaPost Communications (02/09)
7. Mobile is the next ad challenge for Facebook and Twitter
IAB SmartBrief | Feb 08, 2012
Facebook and Twitter are reportedly lagging in efforts to monetize their increasingly popular and important mobile offerings with advertising. Facebook has the more urgent challenge, with its IPO imminent, but Twitter may have a natural advantage with a more ad-friendly format limited to 140 characters. MediaPost Communications (02/07)
8. Why marketing chiefs must learn to love data
IAB SmartBrief | Feb 13, 2012
Chief marketing officers who learn how to harness and use the fast-growing sea of data available from social networks, transactions, loyalty programs and other sources are the ones most likely to succeed, experts say. At Macy's, the data revolution translates into marketing decisions based on a host of small details, down to the time customers prefer to shop. Advertising Age (tiered subscription model) (02/13)
9. Mobile advertising resonates with young male audience
IAB SmartBrief | Feb 13, 2012
Men ages 18 to 29 are more likely than their female counterparts to recall having seen mobile ads and are much more likely to have enjoyed them, according to a study by InsightExpress. About a quarter of all smartphone owners said they were at least somewhat favorably disposed toward mobile ads. eMarketer (02/13)
10. Social-CRM mix is a hard marriage to make
IAB SmartBrief | Feb 13, 2012
Privacy and scalability issues are inhibiting marketers trying to figure out how to marry their customer-relationship management programs with social media databases. Despite new technology that holds great promise, the practice is easier dreamed of than done, experts say. Advertising Age (tiered subscription model) (02/13)
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