IAB Association News
IAB Networks & Exchanges Marketplace is now IAB Advertising Technology Marketplace
IAB SmartBrief | May 29, 2012
Register now to have your voice heard by industry leaders responsible for developing and implementing solutions in the advertising technology space. The tools and technologies that enable efficient buying and selling of media have increased exponentially since this event's inception in 2008. In response, we've reframed the program to reflect the current scope of the marketplace and define value in the space like no other conference. Come ready, on June 21 in New York, to share your insights -- and debate the right way to shape the future of the industry. Learn more at iab.net/advertisingtechnology.
IAB MIXX Awards -- Final Entry Deadline: Friday, June 15
IAB SmartBrief | May 29, 2012
Have you produced digital advertising that is brilliantly creative, innovative, and has the ROI to back it up? Yes? Then you may have earned one of advertising's most coveted honors -- an international IAB MIXX Award. Enter your work by Friday, June 15, to have it reviewed by an exclusive panel of judges made up of high level ad agency executives, brand marketers, and major media company executives. Learn more at iab.net/mixxawards.
IAB Innovation Days @ Internet Week Highlights
IAB SmartBrief | May 18, 2012
Check out the breaking news, video highlights, and insights from IAB Innovation Days. Major themes included (1) the evolution of marketing organizations into thought leadership centers
Follow Breaking News and Industry Insights: IAB Innovation Days
IAB SmartBrief | May 17, 2012
Don't miss a second of the action at IAB Innovation Days -- the digital marketing hub of Internet Week, in New York City -- happening Wednesday, May 16, and Thursday, May 17. Can't make it to the event, or need to step out of the room to do business with one of the many influential thought leaders in attendance? Iab.net is the next best way to stay in the know about who said what, why, and what this multiscreen universe means for your business. Follow along on Twitter at #IABID too.
IAB Innovation Days @ Internet Week: Screens(n)
IAB SmartBrief | May 14, 2012
Content, Brands, and the New Content Brands. Creating cohesive, emotional expression at scale has never been more challenging or more important -- for brands, agencies, publishers, and technologists. IAB Innovation Days @ Internet Week 2012 connects the dots of the transforming media ecosystem -- one built on screens to Nth power. Keynote presenters: Paul Greenberg, CEO, CollegeHumor Media, and Kim Kadlec, Worldwide VP, Global Marketing Group, Johnson & Johnson. Brand marketers and ad agency executives may qualify for a complimentary pass. Learn more and register here.
IAB Innovation Days -- Where it's at during Internet Week
IAB SmartBrief | May 11, 2012
The conversation you want to be part of -- the most intense media and marketing dialogue of Internet Week -- is happening at IAB Innovation Days, May 16 & 17, in New York City. Only the IAB can bring together this powerhouse lineup of industry veterans and newcomers: BuzzFeed, CollegeHumor Media, Flipboard, Johnson & Johnson, MLB.com, Punch! Media, Quantcast, SAY Media, Slate, VEVO, and others. Find out how this new advertising ecosystem, one built on screens to the Nth power, changes the way brands, marketers, and media companies perform right now.
IAB MIXX Awards: Time is running out
IAB SmartBrief | May 04, 2012
Enter before midnight this Friday, May 4, to save. You know you're going to enter, right? So why not do it this week so you can cross it off your list and save? The international IAB MIXX Awards are your chance to be recognized among the advertising community for creativity and impact in digital. Judged by a panel of creative experts, the MIXX Awards honor the crème de la crème of your peer group. Twenty-seven categories, plus Best in Show, represent the broadening scope of digital's powerful reach. Add your name to the list of past winners -- American Express OPEN, CP+B and DIGITAS for Small Business Saturday; IBM and Ogilvy New York for Watson; Domino's Pizza and CP+B for Show Us Your Pizza; Diageo and BBH New York for Johnnie Walker, Say It Without Saying It. Is your work that good?
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