IAB Association News

IAB Ad Operations Summit: Nov. 16 in NYC

IAB SmartBrief | Nov 06, 2009

Registration is now open for the IAB Ad Operations Summit. Network with and learn from thought leaders, publishers, agency executives and ad operations professionals who are committed to waging -- and winning -- the war on discrepancies. Be the first to experience a true Impression Exchange solution. Get a sneak peek at the new Performance Ad Scoring tool that allows publishers and agencies to test the ad load performance of creative prior to insertion. And, get your questions answered by engaging in frank discussion with those implementing E-Business Standards, the integration solution for transferring business order information between advertising agencies and media companies. Ad agency executives may qualify for a complimentary pass -- but only a limited number are available. Learn more at www.iab.net/adops2009.

Advance Your Mobile Capabilities This Thursday in New York. Take "Marketing On the Go," taught by Cars.com, Impact Mobile and eMarketer

IAB SmartBrief | Oct 28, 2009

Mobile advertising has been one of the great opportunities in the interactive space for the last decade, but the unique complexities of this environment have slowed progress. However, with recent improvements in network and handset technology, we are reaching an inflection point. Are you prepared?

"Interactive Education from the Experts" -- IAB Professional Development has a full lineup of learning opportunities from the leaders in interactive advertising - AOL, Audience Science, comScore, eMarketer, Impact Mobile, Microsoft, Nielsen and more. Sign up for training to advance your career and make yourself an invaluable resource. Classes are only $149 for IAB Members and $249 for non-members. All classes count toward the IAB Certificate in Interactive Advertising. Find more details here.

IAB Fall Classes -- Interactive Education from the Experts

IAB SmartBrief | Oct 14, 2009

IAB Professional Development leverages the expertise of IAB members and staff to deliver cutting-edge training on the latest tools, techniques and best practices in interactive advertising. Each low-cost, high-output module delivers marketers, agencies and publishers the skills they need to succeed in the rapidly changing digital landscape. For more information and to register, visit www.iab.net/professional_development.

IAB to take part in LatinVision Convergence 2009 Digital & Social Media Conference, Oct. 14, in New York

IAB SmartBrief | Oct 13, 2009

Join the leaders of the IAB Hispanic Committee as they "Make the Case for Hispanic." AOL Advertising, Terra Networks, Vidal and Ford Motors will present case studies that showcase successful campaigns. This one-day event is a place to share and enhance a broader knowledge of industry's best practices to transform businesses and to better meet the demands of an increasingly mobile, fragmented and elusive target audience. For more information visit www.latinvision.com/conference.

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