Share
Share today's newsletter with a colleague and get credit if they sign up for SmartBrief.
Referral Count:
 
0

Story being shared
Augmented-reality app for product display passes Budweiser test
A Budweiser experiment combining augmented-reality views with NASCAR promotion is a success, writes Christopher Heine. The AB InBev brand deployed an AR-enabled application that allowed people to see product displays differently with their smartphones and tablets and photograph a virtual version of NASCAR star Kevin Harvick. Augmented reality "transforms marketing assets from static pieces to engaging content," says AB InBev's vice president of digital marketing, Lucas Herscovici. An AR app for Bud Light and NFL football is upcoming.

Or we can send an email on your behalf
You must submit valid email addresses only. Use of email addresses is subject to terms of SmartBrief's privacy policy .