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MasterCard consolidates PR duties at Ketchum
Ketchum has ousted Weber Shandwick as the public relations shop of MasterCard, winning a review for the consolidated U.S. business. Andrew Bowins, MasterCard's senior vice president and group head of external and worldwide communications, said the move was part of an effort to "advance the business through consumer- and customer-engagement models that allow MasterCard to integrate digital, social, online and traditional communication vehicles in a manner that engages people, merchants and governments in a more meaningful way."

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