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McLaren unveils concept car with augmented-reality app
McLaren Automotive is using an augmented-reality application to sell enthusiasts on its P1 concept aero car. Both iOS and Android users are instructed to print out a sketch of the model from the automaker's Facebook page, then view it through the app. "Buzz is building around the app, giving many dreamers who did not make it to the Paris Auto Show a chance to spend some time with the McLaren brand," says 5th Finger senior account manager Evan Nicholson.
Luxury Daily (10/3)

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