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Listerine mobile ad promotes sweepstakes, links to m-commerce
Listerine's banner ad on People.com's mobile site encourages users to share why their mouths matter for a chance at a $3,200 prize. Tapping on the ad takes users to a mobile site where they can write a brief entry for the sweepstakes. The site also links to Wal-Mart's mobile site, where they can buy the mouthwash.
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