More than half of American voters have seen a political ad online and ranked them alongside radio and newspaper ads in enjoyability, according to a Toluna study. Overall, political advertising is inspiring action in a majority of users, with a third saying the ads prompt them to vote, about 1 in 4 saying they pay more attention to a candidate's campaign or seek out more information, and 11% donating after seeing pitches, yet almost 6 in 10 respondents characterized online ad retargeting as being primarily a "bad thing."