Swedish ad agency Honesty is scrapping all of its digital-related job titles in a bid to underscore to workers that everyone at the company is expected to master and make use of online marketing techniques. The shift is about eliminating any remaining excuses staffers might have to avoid using digital tools, says CEO Walter Naeslund. "It just doesn't make sense anymore to have separate staff to handle a separate area which is inherently impossible to separate from anything else," he explains.