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Mobile and social are marketers' top priorities for 2013
Marketers say they plan to continue to move spending from print and broadcast campaigns to mobile, online and social campaigns in 2013, according to an Inavero study. About 1 in 3 marketers say they plan to reduce their print buys, and almost a quarter say they plan to curb broadcast campaigns, while more than 4 in 5 respondents say they plan to increase their focus on mobile, and around three-quarters say they plan to invest more in social campaigns.
eMarketer (2/19)

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