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WPP buys majority stake in k102 in pursuit of more digital revenue
WPP's Grey has acquired a majority stake in Germany-based digital media agency k102. WPP Group has set a goal of increasing digital's share of total revenue from the current 30% to as much as 40% in the next five years.
Nasdaq/RTT News (10/9), M&M Global (10/8), The Wall Street Journal (tiered subscription model)/Dow Jones Newswires (10/8)
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