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Survey: Social media tops the list of B2B content tactics
Social media has topped website articles as the most widely used content-marketing tactic of business-to-business marketers, according to a Brightcove-sponsored Content Marketing Institute and MarketingProfs study. Eighty-seven percent are using social media such as LinkedIn, 83% put articles on the company's website and 78% publish electronic newsletters. More than half of the marketers say they will boost content-marketing budgets for next year, with about 8 of 10 marketers saying brand awareness is the goal of the combined tactics.
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