Click Forensics takes new name after Adometry buy
Click Forensics is changing its name after acquiring display ad verification service Adometry for an undisclosed sum. The merged company, called Adometry, will provide "all the pieces of display campaign measurement and optimization in a single offering for brand advertisers," says Click Forensics CEO Paul Pellman.
ClickZ
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This story published in IAB SmartBrief on 03/02/2011
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