Census expected to reveal new marketing insights about Hispanics
Ad agencies and media firms anticipate the results of the 2010 Census could lead to major changes in the way their clients approach the fast-growing Hispanic market "It will be a huge eye-opener when we see the growing affluence of the Hispanic marketplace, not just in buying power but also in household wealth," said Cynthia McFarlane, chair of Hispanic shop Conill, a unit of Publicis Groupe.
Adweek
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This story published in IAB SmartBrief on 11/02/2009
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