PepsiCo crowdsources Dew review
PepsiCo is giving consumers the power to decide who will do marketing for three product launches. In a contest starting this month, any agency, independent film company or individual can submit 12-second clips outlining their ideas for marketing Mtn Dew line extensions Distortion, Whiteout and Typhoon.
Adweek
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This story published in IAB SmartBrief on 11/02/2009
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