Watch out for phony ad buyers
Blog publisher Gawker Media recently fell victim to a scam in which online advertising is bought by a con artist impersonating a legitimate advertising executive. The ad campaign is then used to distribute malicious software or to gather information about the identities of clickers to be used in subsequent scams.
Advertising Age (tiered subscription model)
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This story published in IAB SmartBrief on 11/02/2009
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