Stiffed by the academy, "Avatar" settles for tweets
If Academy Award winners were seeking major boosts in online buzz, most were out of luck as winners tended to see a substantial but brief spike in Twitter mentions. Sandra Bullock gained the most and longest-lasting buzz of any actor. And while "The Hurt Locker" cleaned up at the awards show, "Avatar" appears to have won the Twitter war, according to this article.
Advertising Age (tiered subscription model) | 03/08
This story published in IAB SmartBrief on 03/09/2010
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