Quattro: iPhone the king of clickthroughs
Mobile ad network Quattro Wireless found that mobile ads on the iPhone performed about 35% better than the industry average in terms of click-through rates. The research, which tracked the performance of ads on the Quattro network, also found that animated ads performed better than banners, with text ads having the least success.
MediaPost Communications | 10/29
This story published in IAB SmartBrief on 10/30/2009
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