Microsoft, OpenX set deal to refer business for ad network
Microsoft, under a multiyear pact, will use OpenX Technologies as a "preferred partner" for publishers that want to serve ads on Microsoft's Content Ads contextual ad network. Under the deal, OpenX will direct its publisher clients to the Microsoft ad network and other ad services, per this article.
ClickZ | 11/02
This story published in IAB SmartBrief on 11/03/2009
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