• Browse Industries
• Advertising

• IAB SmartBrief
• News
• Press Releases
• SmartBlogs
• Topics
• Mobile advertising
• Search advertising
• Social Networks
• Web Analytics
• Web video
• Jobs
• View Job Listings
• Post a Job
• Job Listings FAQ's
• Most Clicked Stories
• IAB News
• Archive
• RSS

• Find/Post Jobs

• Partner With Us

• Advertise

• About SmartBrief

• Reader Polls

Is there a future for printed news?

Some investors are betting on a rebound in the newspaper sector, but despite financial gains from cost-cutting measures like layoffs and pay cuts, newspaper publishers are facing competition from digital outlets, an uncertain advertising market and many firms have onerous debt obligations. Fitch Ratings analyst Mike Simonton noted, "It's possible that newspapers are cutting costs to a level that accelerates the departure of their audiences towards other outlets."

Wall Street Journal, The | 11/04

This story published in IAB SmartBrief on 11/04/2009

Get stories like these delivered daily for FREE:

IAB SmartBrief Designed specifically for advertising, marketing and media executives, IAB SmartBrief is a FREE daily e-mail newsletter. It provides the latest need-to-know news and industry information that maximizes your time, giving you an edge over your competition. Learn more