Mainstreaming "augmented reality"
Blurring the line between the virtual and the real is becoming easier for ordinary Web users, thanks to augmented reality technology. Marketers like Nestlé, Frito-Lay and others are drawing on the skills of specialized ad shops to create campaigns that allow users to integrate their own images and content into videos and online virtual environments.
BusinessWeek | 11/03
This story published in IAB SmartBrief on 11/04/2009
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