Massive and comScore partner for in-game ad metrics
Microsoft-owned gaming company Massive has partnered with comScore for a new service that will track the effectiveness of in-game ads, including data on resulting Web searches. The effort is designed to bring the quality of measurements for gaming ads in line with that of other online advertising.
Mediaweek
| 11/12
This story published in IAB SmartBrief on 11/13/2009
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