FTC says it will monitor mobile Web for deceptive ad practices
Mobile-content providers need to beef up their efforts to alert mobile users to the cost of clicking on an ad or downloading information, or else they may face greater scrutiny from the FTC and possible fines for deceptive practices, FTC Commissioner Jonathan Liebowitz said at an agency forum. "We believe in self-regulation, but we are going to police the wireless space," he said.
Advertising Age | 05/07
This story published in IAB SmartBrief on 05/08/2008
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