The rise of online branded entertainment in Silicon Valley
Among online branded entertainment marketers, divisions of Silicon Valley stalwarts such as MSN and Yahoo! and independent, Web-only startups are getting funding directly from marketers rather than TV or movie studios. Spending on such webisodes increased 15.1% in 2009 to $306 million, according to PQ Media.
Advertising Age (tiered subscription model) | 03/15
This story published in IAB SmartBrief on 03/15/2010
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