Research indicates Facebook is losing younger users
Facebook's appeal to older teens and twenty-somethings seems to be diminishing somewhat, which may prompt some advertisers to reconsider their social media marketing efforts, according to this analysis. ComScore found that the average amount of time logged by users aged 18 to 24 declined for the third straight month in September compared to the same period in 2008.
Mediaweek
| 11/15
This story published in IAB SmartBrief on 11/16/2009
Get stories like these delivered daily for FREE:
|
IAB SmartBrief
Designed specifically for advertising, marketing and media executives, IAB SmartBrief is a FREE daily e-mail newsletter. It provides the latest need-to-know news and industry information that maximizes your time, giving you an edge over your competition. Learn more |
|