Study: Social-media users like deals
Sparking consumer engagement on social-media platforms has less to do with creating an online location for people to share their passions than it does with offering product discounts and special promotions, according to a new report from Razorfish. "What we're finding is that with Facebook and Twitter, marketers are assuming some deeper dialogue, but what's really going on is -- people want deals," said Razorfish group vice president Garrick Schmitt. Research from digital shop Performics offers a similar take.
Adweek
| 11/9
This story published in IAB SmartBrief on 11/16/2009
|
IAB SmartBrief
Designed specifically for advertising, marketing and media executives, IAB SmartBrief is a FREE daily e-mail newsletter. It provides the latest need-to-know news and industry information that maximizes your time, giving you an edge over your competition. Learn more |
|